Overview
By applying UNIQLO’s ‘Lifewear’ global philosophy, UNIQLO sweats are integrated into the lifestyle of various people of a diverse background. “Style, Unexpected” means aside from casual-versatile style the UNIQLO sweats offer, more importantly, it also carries a notion to be comfortable with the new by looking things from different angles, and embracing unexplored opportunities in life using your own way.
We managed to utilize influencers’ platform to create digital contents that furthers the awareness.
